Amplify Life a new and innovative platform, which aims to bring health and fitness together in one single app. Heavily backed by professional athletes including Rio Ferdinand, key features include gym access, video streaming for personal trainers, and ecom channels for partners.
As a brand in its early stages, the core identity and brand guidelines had to be defined during the process. This included art direction, photography, brand design system and style guide including extensive documentation for hand over to developers.
- Amplify Life
- Project Manager - Adriana Dumitrache
- Concepting, Art Direction, UX, UI Design, Prototyping