Meet Dr Nomo
Vocalink own the system that enables customers to Top-Up their mobile phones via a cash machine. The sole objective of the campaign was to raise awareness of the service. We targeted a young student audience and through the media channels of Student Room and social media we introduced the idea of ‘Nomophobia” (The fear of running out of phone credit).
Dr Nomo was the voice of the campaign and with a day’s shoot we produced a series of short films. We cast a standup comedian rather than an actor and encouraged freestyling with our script. The campaign surpassed our expectations and we saw some impressive results with a shoestring budget.
The campaign also incuded a microsite with competitions and student fair experiential activity.
- Copy - Stella Francis
- Concepting, Art Direction, Social, Digital Design