CBII is a new brand to the UK market and due to new legislation surrounding CBD  meant we had an intense four week turnaround. The first phase of the project involved UX, website design and style guide development and art direction for the brands first product shoot.

In the UK the knowledge gap surrounding CBD manfacturing process is an opportunity for the CBII brand to both communicate the process but also highlight the premium quality of the product. We can leverage this demand for content by aligning our product benefits with the manufacturing process of CBD.

We tell the story of how Confidence is Crafted with CBII.