Medichecks is a private home blood checks company who have the UK’s largest range of checks available to consumers. The sector of home blood checks is relatively new to the UK. A key objective to the brief was to normalise the process and shift perceptions away from the pharmaceutical sector to one more focussed around well-being. By tapping into peoples motivations to positively improve their quality of life, understand their bodies, the campaign successfully attracted new customers.

As creative lead on the account at Designate I developed a bold design system using the dot of the i from the logo. The device played out in various forms in a wide range of applications from identity and UX to television, ooh and ads on social. It was flexible and striking a simple approach but one that helped connect the brand and consumer together we joined the dots.