A bold campaign idea that connects the individual characters of our audience with the full range of Swisse Me’s products, oozes personality thanks to the playful packaging designs by the talented illustrator Marylou Faure.

Swisse Me needed a big idea to amplify the young brand’s voice and attitude. The concept ties product benefit back to a time poor, energetic health conscious audience.

Swisse Me’s healthy shots, jellies and pouches help me make the most of life.
And together we “Squeeze It All In“

As creative lead I helped direct several shoots with photographer Sam Riley. We captured a strong individual personality with our models, light-hearted, real, quirky and confident. A mix of stills and footage shot with gels and colouramas, primarily for use on social media. With the efforts of talented producer Alex Miller we sourced a diverse cast of models that allowed the brand to explore new audiences and media placements, such as London based expat Chinese gifting via Weibo and WeChat during the Chinese New Year period.