The Ikonic adventures brand offers a new way of booking a holiday. Holidays that the customer can tailor to their requirements from a large selection of options, fine-tuned and
finalised with the expert help of a Personal Travel Expert.

By tapping into people’s desire to tick things off their bucket list: iconic experiences.
A positioning that feels timeless yet relevant – not using the usual travel language – a new concept.

I evolved the identity into a digital experience that led the customer on a path of discovery, the customer travelled through the site hand-picking experiences along the way. By dissecting the form of the identity I created a distinctive design system that highlighted an innovative user experience unlike any other from the travel sector.

The project included design workshops with developers, senior management at Kuoni and third-party technology companies.

The digital experience was based around a simple linear path with a rich inspirational, editorial style experience which highlighted Ikonic experiences.

An Ikonic journey centred around you, the wide-eyed traveller.

These visuals are very much concept visuals to help communicate the concept.